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    <loc>https://www.fithianfolk.com/blog/tincture-of-the-century-reishi</loc>
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    <lastmod>2025-09-08</lastmod>
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      <image:title>blog - tincture of the century: reishi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>blog - tincture of the century: reishi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.fithianfolk.com/blog/our-community-magazine-2025-feature</loc>
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    <lastmod>2025-09-04</lastmod>
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      <image:title>blog - our community magazine: 2025 feature - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>blog - our community magazine: 2025 feature - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>blog - our community magazine: 2025 feature - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>blog - our community magazine: 2025 feature - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>blog - our community magazine: 2025 feature - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.fithianfolk.com/blog/the-rhythm-of-the-coffee-roast</loc>
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    <lastmod>2025-08-05</lastmod>
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      <image:title>blog - the rhythm of the coffee roast - How drumming laid the foundation for the best hand-roasted coffee beans in the world</image:title>
      <image:caption>My coffee roaster is hand-cranked and sits on an open flame. From the moment I drop the beans in the drum to the instance I pour them out, the roaster must be in motion. The quality of the roasted coffee beans partially depends on my ability to keep time, turning the drum with consistency. Never speeding up, slowing down, or falling out of line. If I stop turning the drum, even for a second, the coffee beans, and ultimately your next cup, will suffer. When I first started roasting coffee, my internal metronome took over. I was able to roast for long periods of time, turning out a consistent product each batch. Even though roasting relied on my timekeeping ability, the beans came out like clockwork. Then it hit me: as a lifelong drummer, I was made for this. I was made to consistently keep time.</image:caption>
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      <image:title>blog - the rhythm of the coffee roast - Make it stand out</image:title>
      <image:caption>inspecting a fresh batch of beans</image:caption>
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    <loc>https://www.fithianfolk.com/blog/tincture-of-the-month-stinging-nettle</loc>
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    <lastmod>2025-07-30</lastmod>
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      <image:title>blog - tincture of the month: stinging nettle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.fithianfolk.com/blog/folk-botanicals-why-do-they-matter-in-2025</loc>
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    <lastmod>2025-07-16</lastmod>
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      <image:title>blog - folk botanicals: why do they matter in 2025? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>blog - folk botanicals: why do they matter in 2025? - Make it stand out</image:title>
      <image:caption>You can see his hand-labeled vials.</image:caption>
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      <image:title>blog - folk botanicals: why do they matter in 2025? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>blog - folk botanicals: why do they matter in 2025? - Make it stand out</image:title>
      <image:caption>Mullein tincture making.</image:caption>
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    <loc>https://www.fithianfolk.com/blog/foraging-as-an-act-of-resistance</loc>
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    <lastmod>2025-06-03</lastmod>
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      <image:title>blog - foraging as an act of resistance - Make it stand out</image:title>
      <image:caption>Some of the best herbs exist in the ditches alongside county roads.</image:caption>
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      <image:title>blog - foraging as an act of resistance - Make it stand out</image:title>
      <image:caption>Red clover, red clover, send Sunny right over.</image:caption>
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    <loc>https://www.fithianfolk.com/blog/what-is-hand-roasted-coffee</loc>
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    <lastmod>2025-05-14</lastmod>
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      <image:title>blog - what is hand-roasted coffee? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>blog - what is hand-roasted coffee?</image:title>
      <image:caption>When I decided to roast coffee, I knew I had to find a roaster that would focus my values of connection, slow living, and intention behind each micro-batch. It was only after I came across this hand-cranked one-pound roaster that I understood what I wanted to do. Hand-roasting coffee is the ultimate application of slow-living. The beans are not slow-roasted (actually on the contrary) but I am a part of the process of roasting in ways that modern roasters do not practice. The roaster is hand-cranked over an open flame for the appropriate amount of time. But the speed at which I turn the drum affects the flavor. The time at which the beans are roasting, affects the finish. And the heat at which the beans are roasted changes everything. I have created a ritual out of roasting. After I swing open the barn doors, I prepare the roaster, the beans, and all the accessories. I use an analogue mail scale to dial in each batch before dropping these beans in the drum. When roasting coffee, there are two moments of critical understanding, and these are what is known as the “cracks.” Everybody says it sounds like popping popcorn, which is true. But when I am roasting, I feel it in my bones. This is because I have learned to be so in tune with the beans that this moment has become predictable. I always have a timer going, for insurance, but this no longer feels necessary. I have developed a relationship with the coffee beans I never thought possible.</image:caption>
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      <image:title>blog - what is hand-roasted coffee? - meet brian</image:title>
      <image:caption>An alchemist, writer, and tattooist, Brian moved to rural Illinois in 2024 in search of a slower life. After spending ten years working in the Los Angeles film industry, and a year soul searching in the Mojave desert, he and his wife Sunny started Fithian Folk to recalibrate with nature and inspire others to do the same.</image:caption>
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    <lastmod>2025-07-22</lastmod>
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